Making something pretty was never the point. Making it work was.

I started my career as a designer because I loved making things. But I was always just as interested in the questions behind the work: Why are we doing this? What does the business actually need? What should this brand mean? And what will make someone care?

Following those questions took me from designer to creative director to brand and marketing leader.

Today, I work across brand, marketing and creative—setting strategy, shaping how companies go to market, building teams and bringing the ideas all the way through execution.

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Fun facts

• I was an extra on the Oprah Show and performed with Bon Jovi

• I'm a twin so naturally, I'm a bit competitive

• I performed with artists such as Lupe Fiasco, Bon Jovi, Ciara, Twista and Ludacris (a long long time ago)

• I auditioned for the show
"So You Think You Can Dance"

• I love kareoke

• Bruce Springsteen is the boss

I Think In

Brand Strategy, Positioning, GTM, Creative Direction, Content, Campaigns, Digital, ABM, Experience

Consumer, B2B, Professional Services, Technology, Retail, Healthcare, CPG

I've Worked Across

I've Done it From

Agency to In-House

Designer to Creative Director to Marketing Leader

Strategy to Execution

From my clients and peers.

One of Ali’s biggest strengths is her ability to jump into any situation or project that is thrown her way with a positive, will-not-fail attitude – regardless of her experience with it. Not only does she succeed in uncertain, open-ended scenarios, she flourishes.

Erin Pine, ACD at Badger Rudder

Alison is a brilliant graphic designer. Her creative talents are vast and her vision is unparalleled. She loves her craft and her skills in creating unique, purpose-driven and eye-catching content are unparalleled. I know that wherever Alison's career takes her, she'll be successful and rise to the occasion.

Lindsay Malone, Digital Marketing Strategiest

She brings light and value to every project. And it shows. I've come away from our time together with a new appreciation for great, creative design.