Peepers: Inspiring a journey of self-expression

As part of the senior leadership team and Director of Marketing at Peepers, I developed the Marketing department from the ground up–crafting customer-relevant marketing strategies that drove profitable business growth and brand affinity. From brand to seasonal strategies and go-to-market execution, my team and I ensured a cohesive brand experience across both D2C and Wholesale/B2B channels and touch-points.