JennAir Showroom Experience and Immersive Sales Training
When JennAir refreshed into an edgy, unconventional brand bent on redefining luxury, we brought the rebel essence to life in a stunning experience featuring environmental design, touch screens and immersive product interactions.
Service
Environmental Design, Digital Displays, Brand Identity, Photography
Client
JennAir Appliances
Year
2018
An immersive showroom experience.
The luxury appliance brand has set out to break convention and reimagine how people experience their appliances through a complete showroom transformation and sales training event. A JennAir training experience marking the passage of sales associates from "the herd" to the ranks of the unapologetic few.
Through a series of knowledge rituals and tests, they'll defy the status quo to break free from stgnation. The result is a significant change in the mindset of sales associates, each earning the right to bear the "defiant J" of JennAir.
Digital Immersion
From individual IPads with note capabilities to training videos and digital displays. This immersive showroom and training experience creates an emotionally engaging and futuristic way to explore and learn about JennAir appliances.
In addition, they enable the company to update screens over-the-air and showcase hundreds of SKUs that would otherwise be impossible to fit on a showroom floor.
Our new appliances are on the leading edge of smart, connected technology. We wanted to reflect that digital savvy in the showroom to create a more visual, customized shopping experience.”