Transform by Caesarstone

Caesarstone had a new product launch that spoke to a countertop refresh rather than a full kitchen redesign. Our mission was to not only create a sub-brand identity that told the story of Caesarstone's extended offerings.

Service

Shopper Marketing, Branding & Identity

Client

Caesarsone, Lowes

Year

2016

Lowe's Pitch Strategy

We developed a full plan to help Lowe's envision opportunities to feature Transform by Caesarstone within their stores, inspire consumers to purchase and identify which Caesarstone solution was right for them.

Not only did we help create eye-catching displays, but we armed the sales associates with high-impact sales tools and developed branded, educational leave-behinds for customers.