Kenmore Photography
Kenmore's "Be Amazing" Rebrand was all about product growth and human empowerment. As the Creative Lead, we were tasked to develop a robust asset library that embodied what "Be Amazing" was all about, personal empowerment.
These assets brought a humanizing approach to enhance product story-telling and were used in brand campaigns across all channels and audiences.
Service
Identity & Branding,
Photography & Videography
Client
Kenmore, Elite
Year
2000
My goal was to capture subtle moments and seeing what their customers we're capable of with Kenmore appliances by their side. We developed photography for many product lines such as Refrigeration, Laundry, Dishwashers and Ranges.
We worked on many deliverables including go-bys, photography style guides, set-design, model specification and wardrobe, product and composition propping and editing to ensure all photography met brand standards.
From product limbos to product features photography – all designed tell a story.
For Kenmore, emphasizing product features was the name of the game. We focused on it all – from showcasing award-winning capacity, flexibility and organization to clever conveniences.
I also directed product limbos and 360's as well as captivating set photography.
Laundry in the world of Kenmore.
Where laundry day becomes laundry hour. It’s being both powerful and gentle. And fitting it all in one load. Because no one cleans better in its class.* That’s amazing. That’s Kenmore.