ProCraft Cabinetry
A cabinet manufacturer looking for a brand refresh, marketing strategy, and new website that sets them apart from competitors. Visit the website at procraftcabinetry.com.
Service
Creative Direction, Marketing Strategy, Brand Identity, Website
Client
ProCraft Cabientry
Year
Website
2020
procraftcabinetry.com
Handcrafted artistry.
Now within reach.
In 1992, Lexus introduced its ES 300 luxury sedan to America. Featuring 30 seconds of ball bearing rolling smoothly down the vehicle’s panel seams, this simple spot set the world on fire. Why? It wasn’t flashy.
There weren’t any celebrities.
But it was mesmerizing and iconic because if you make it interesting, quality and precision will always steal the scene.
It’s no different with ProCraft and
its custom crafted, exquisitely
designed kitchen and bathroom cabinets. A luxury feel at a price you can afford.
Pretty simple. And perfect for
setting the world on fire once again.
The Creative Direction
ProCraft asked us to develop a brand identity that differentiated them from industry competitors and make it easier to purchase their manufactured cabinets.
Employing the "Creator" and "Wizard" archetypes, we created a brand that married the idea of innovation and power. We built a powerful website and content strategy that resonates with multiple target audiences during all touchpoints of their consumer journey.
